AQuantive
Today, we want to delve into the fascinating world of AQuantive. Knowing more about AQuantive will allow us to explore its different facets and understand its importance in various contexts. Throughout this article, we will explore different aspects related to AQuantive, from its origin to its evolution over time. In addition, we will analyze its impact on modern society and its relevance in today's world. Through a comprehensive and detailed approach, we hope to provide our readers with a comprehensive and enriching insight into AQuantive.
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aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide.
On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.
On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive.
On February 28, 2013, Facebook announced that it is buying the Atlas Ad Serving technology from Microsoft.
See also
References
- ^ Szalai, Georg (May 21, 2007). "Microsoft pays big for aQuantive". The Hollywood Reporter. Retrieved August 16, 2011.
- ^ Kirk, Jeremy (May 18, 2007). "Microsoft to Buy aQuantive for $6 Billion". PCWorld. Retrieved August 16, 2011.
Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.
- ^ Sterling, Greg (September 26, 2007). "Microsoft Hoping aQuantive's McAndrews Can Outfox Google". Search Engine Land. Retrieved August 16, 2011.
- ^ David Goldman (2012-07-02). "Microsoft's $6 billion whoopsie". CNN. Retrieved 2012-07-02.
- ^ Mary Jo Foley (2013-02-13). "Facebook Buys Microsoft's Atlas Ad Platform". zdnet. Retrieved 2013-02-13.
External links
- Official website (archive)
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